What is Backlink in SEO and How it generate more traffic in your Blog or Website

WHAT IS A BACKLINK?

A backlink is any hyperlink on a website that points back to your website. It is a form of citation, in which someone talking about a topic related to you, your service, or your product wishes to refer to your website. Backlinks are one of many metrics used by Google to measure the value of a page. Backlinks are sometimes referred to as incoming links, inbound links, inlinks, or inward links.

First of all, it’s necessary to sort out “what is a backlink”. There is no need to explain everything in detail. The main thing to understand is what it is for and how it works. A backlink is a kind of Internet manipulator. It links one particular site with other external websites which contain links to this site. In other words, when you visit external sites they will lead you to that particular site. Backlinks are used for SEO purposes to optimize a website in a proper way.

Backlinks are external links to your website. They show the transition from one site to another or from one page to another. They help to index your website’s pages correctly.

Backlinks are an essential part of SEO process. They help search bots to crawl your site and rank it correctly to its content. Each backlink is a part of a ranking puzzle. That’s why every website owner wants to get as much as possible backlinks due to improving website’s SEO ranking factors. It’s a type of citation or hyperlink used in the text.

Google PageRank algorithm takes into consideration the sources and the number of web page backlinks, then estimates the importance of that page. That is why when you try to search for some goods, information or service, Google and other search engines present website links in a concrete order (from the most valuable to the least important ones). Backlinks help your website attract a primary audience. There are a few terms you need to know.

1. Link attribute

As usual, links have 2 types of attributes which make sense for SEO.

Nofollow link attribute prevent search engine robots from crawling a specific link. Initially, the nofollow attribute works at the meta tag level, but later, for more flexible control of search robots, it is considered for each individual link.

Dofollow link attribute points search bots what links are should be indexed. They intend to pass link juice from one website to another or from one web page to another. It is important for SEO goals.

How to use dofollow link checker?

If you need to check quickly if a certain URL or list of URLs provides nofollow or dofollow links, use dofollow link checker tool. With its help, you can prioritize your link building efforts to improve SEO. You need to submit the list of URLs you want to check and press “Start” button. The tool also extends its feature by providing you details of each site more briefly:

• On page parameter – the number of backlinks found to the number of submitted URLs;
• Follow – the number of dofollow backlinks found to the number of submitted URLs;
• URLs – the list of URLs verified to have a backlink to your website;
• Website link – URL where the backlink points to;
• Anchor – anchor text of the backlink;
• Status – if the backlink is found, the status is “Success”.
• Link Type – HTML attribute (dofollow or nofollow) of the backlink;
• Index – the indexation status of the backlink;

2. Link juice

This is the value of the link to the page being promoted, which is installed on a third-party resource. Link weight is an important parameter that should be considered in the process of website optimization. It is used by search engines to assign a website a higher status (domain authority).

In fact, dofollow and nofollow parameters are used to point search robots whether it should index specified link or page, whether to consider this link as a backlink. From a technical point of view, it is shown as:

a href="https://sitechecker.pro/de/" rel="nofollow"

Amount of backlinks

Unfortunately, backlinks are not free and their creation takes a lot of time and effort. That’s why it’s essentially important to learn the way to make each backlink you’ve purchased beneficial.

You can see that Sitechecker has the lowest amount of links, but due to the website content and quality of backlinks, Google ranks it for the keyword “seo backlinks” higher than others.

Here are useful and working tips and tricks that will let you do that:

• Optimize your website technically;
• Your website needs a reliable architecture;
• The content of your website must be valuable and attract clients.

Let’s talk about each step in more detail.

Usually, linked text (sometimes referred to as "anchor text") is styled differently than the rest of the page text for easy identification. Often linked text will be a different color, underlined, or accompanied by an icon - all of these indicate that if you click a piece of linked text, you'll be taken to the page the text is referencing.

Backlinks are important for a number of reasons. The quality and quantity of pages linking to your website are some of the criteria used by search engines like Google to determine your ranking on their search engine results pages (SERPs). The higher you rank on a SERP, the better for your business, as people tend to click on the first few search results Google, Bing or another search engine generates in response to a search.

But, why do search engines care about backlinks? Well, in the early days of the Internet, search engines were very simple, and relied strictly on keyword matching. It didn’t matter how good the content on a website was, how popular it was, or what the website was for. If a phrase on a page matched a phrase that someone searched for, then that page would likely show up in the SERPs. That meant that if someone had an online journal in which they discussed at length how they had to take their car to a “car repair shop,” then people searching for a “car repair shop” would likely be led to that page. But, that isn't really useful for anyone trying to find a repair shop, right?

Well, to make things worse, website owners quickly realized they could exploit this weakness by resorting to “keyword stuffing,” a practice that involved creating websites with massive lists of keywords, plastered with banner ads. These websites existed for no other reason than to generate ad revenue.

This made search engines largely worthless, and weakened the usefulness of the Internet as a whole. How could this problem be fixed?